Press Release

Leading companies are aiming for Artificial Intelligence to reduce the volume of human interactions by 50% within two years

So how can AI practically transform customer service today?
AI consultants Humanotics and customer engagement strategists Brainfood partner to launch a unique Executive AI Masterclass.

LONDON, UK (24/07/2018):AI consultants Humanotics and customer engagement strategists Brainfood today announced the launch of a one-day Masterclass – An Executive Guide to AI in the Contact Centre – that will run over a number of dates this Autumn in London.

Martin Hill-Wilson, Founder of Brainfood says “The two core values of AI lie in its ‘better than human’ ability to predict and to extract insight from unstructured data. This can power smarter routing, optimise contact strategy, differentiate service experiences, transform service journeys, boost team productivity and personalise employee engagement.”

Talking about client needs, Dr David Naylor, Founder of Humanotics continues: “We see that organisations are starting to understand these opportunities and the need to apply them to their operations but have limited expertise in how to execute on them. Once organised as a prioritised roadmap, contact centres can truly deliver value from AI over the next few years.”

“Our masterclass is for all service leaders with ambitions to transform” adds Martin. “It introduces the most comprehensive and unique framework for prioritising your AI investments in terms of customer interaction and contact centre management. It will also guide you with best practice approaches for delivering AI-based change within a broader Digital Transformation framework” he continues.

“Clients were already asking us to create custom inhouse masterclasses that will help them to educate, inspire and equip service teams with the necessary insights and frameworks for success with AI” says David Naylor. “We felt that the Executive Leaders need the broad picture first which led us to create this unique learning event”.

The one-day Masterclass will take place at the spectacular societyM venue overlooking the Tower of London on three dates this Autumn, starting on 13th September. Full details including other dates and online booking are available at Eventbrite.

About Brainfood Consulting
Martin-Hill Wilson is the Founder of Brainfood Consulting and has been involved as a thought leader, facilitator and strategist in the customer contact industry since its origins. He ran the one of the first BPO and customer consulting firms in the UK. Then spent a decade with customer contact technology integrators. He now keeps pace with industry trends through his advisory work, industry event chairing and designing competency development programmes in quality management, customer emotion management and omni-channel contact strategy.

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About Humanotics
Humanotics’ mission is to demystify complex Artificial Intelligence technologies and enable customer facing operations to realise the many benefits of their use in applications from chatbots to predictive analytics for improving sales and service performance.
Their unique Ai2B Methodology supports clients end to end – assessing business priorities, building benefit cases, designing and building applications, managing change and providing ongoing support so that solutions continue to deliver business benefits.

Led by Dr David Naylor — who gained his PhD in AI for pioneering research at Loughborough University — the Humanotics team has over 25 years’ experience in customer operations, analytics and experience design. The team has worked with many leading FTSE 100 companies including Vodafone, Lloyds Banking Group and Severn Trent Water.

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